The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed/load time is optimized as much as possible. You need to figure out your …

Once you've generated this sitemap, add your site to Google Webmaster Tools and Bing Webmaster Tools so these search engines can reliably crawl your pages. Content that has been created with the best SEO practices will fly straight up Google's rankings and what's more, will help other pages to stay …

By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. This isn't just an idea or thought, it is a strong conviction that is rooted in the …

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now …

Some people believe that E-A-T is one of the most important SEO success factors today. Each message should fit a country's language and culture. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Have you ever tried to buy an artisan rocking …

SEO is about as close to free as you can get. Marketers then tailor future communications to promote the target image. Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. I could invest in a lovely Ayres …

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

To be successful, the marketing department must change its thinking process. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Customers see only minor product differences and, in many product categories, even minor variations are difficult …

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to …

Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). The problem for search engines is that this creates a duplicate …