Dissecting Your SEO Competitors

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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Online marketing changes quickly when it comes to keywords

Either way, there are strategies you can use to recover from your ranking decline. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. A life insurance product like …

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Try to target a hungry crowd by paying attention to SEM

For starters, you should think about URL rewriting, avoiding content duplication (canonicalization), error messaging, and linking structures. SEO checkpoints can be defined on a monthly, quarterly, semiannual, or yearly basis. With exercise being so important nowadays, products such as playground equipment would be a welcome find in any Christmas stocking …

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The hidden agenda of anchor text

If you've been playing by the rules with your website, and your site hasn't been experiencing any technical problems, your drop in ranking may be due to an algorithm change by the search engines. Each robots.txt file should specify sitemap file locations. Children love playing on playground equipment - didn't …

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Discover the connection between user experience white hat SEO

Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a major breakthrough. There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. It's not as …

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