When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

So, if you ask me why SEO is difficult, it's because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for today …

If a piece of content (blog post, guide, video) is underperforming it needs further attention. The major search engines obviously integrate their own product index results into their organic-search results. The feeling of being able to see correctly after your cataract surgery is a feeling that cannot be beaten, Learn …

Either way, there are strategies you can use to recover from your ranking decline. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. A life insurance product like …

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Google has said there is no problem with using multiple H1s. Google's E-A-T has been in the spotlight ever since its August 2018 update. Instead of using a GUI, why not use a black green screen today? The URL shortener of the communication process include the sender, an encoding process …

For starters, you should think about URL rewriting, avoiding content duplication (canonicalization), error messaging, and linking structures. SEO checkpoints can be defined on a monthly, quarterly, semiannual, or yearly basis. With exercise being so important nowadays, products such as playground equipment would be a welcome find in any Christmas stocking …

There's some effort to collect them initially and to freshen them over time, but there is no cost. Write a unique CTA in headlines and in the title tag of your page. Who are the top 10 leased line cost providers in the UK? Also Save Our Schools can look …

If you've been playing by the rules with your website, and your site hasn't been experiencing any technical problems, your drop in ranking may be due to an algorithm change by the search engines. Each robots.txt file should specify sitemap file locations. Children love playing on playground equipment - didn't …

Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a major breakthrough. There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. It's not as …

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now …