DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a …

Good SEOs focus on creating great content and building an audience to leverage their link building efforts. It's actually harder to stop Googlebot (and other search engine bots) from finding your site. Are you are using a short url for social media traffic? You'll Vegan UK to include keywords in …

Not only will a little bit of research help to weed out an expert who just learned a few acronyms to dazzle you with, but it will help you understand the SEO expert you are working with better and lead to an improved relationship. You find high quality content on …

Put your money into marketing until you build a Web presence and set aside the revenues. A good, balanced strategy should have both basic keyword and long-tail keyword topics as part of your research, though depending on your approach, you may qualify your long-tail research separately, or as part of …

White hat and black hat SEO are dissimilar in way that each has its own approach toward optimizing websites. Depending on your situation, chances are someone has already created something to fulfill your basic requirements. Tech pros (who know how the system works) may find themselves overwhelmed with information, unsure …

When the switch happened, it happened fast. For example, you could link to a specific blog you've written on a given topic rather than simply linking to your home page to get some extra relevance power. Moreover, since Pay-Per-Click is typically valued in an auction style system, a lot of …

Paid links are typically considered noise factors in search engine algorithms. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Google and its furry animals have done a good job at identifying …

SEO is about as close to free as you can get. Marketers then tailor future communications to promote the target image. Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. I could invest in a lovely Ayres …

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …