In short, if your site doesn't look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard. In theory, national and local search are indeed much more promising to target. Google is looking for …

Once you've generated this sitemap, add your site to Google Webmaster Tools and Bing Webmaster Tools so these search engines can reliably crawl your pages. Content that has been created with the best SEO practices will fly straight up Google's rankings and what's more, will help other pages to stay …