Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

To be successful, the marketing department must change its thinking process. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Customers see only minor product differences and, in many product categories, even minor variations are difficult …